Learning Objectives:

By the end of this lesson, you will be able to:

• Understand what marketing really means for a small business.
• Identify your product’s core features, value, and selling points.
• Outline the basics of the marketing mix: Product, Price, Promotion.
• Begin shaping a go-to-market strategy based on your business idea.

About You and Your Enterprise

Before diving into the techniques of marketing, we need to know who you are and what you’re building.
This grounding will help ensure your marketing strategy grows authentically from your vision.

Reflective Questions:

• What is your name and business idea?
• What product(s) or service(s) do you plan to sell?
• Why are you doing this? What inspired your idea?
• What are your values as a founder?

Remember, anyone you meet — even in unexpected places — might become a customer, a collaborator, or a champion of your work. Be prepared to share your story.

What is Marketing?

Marketing is more than advertising. It’s how you communicate value. In simple terms:

Marketing is how you help people understand why your product is worth their attention, money, and trust.

At Trampoline NH CIC, we view marketing as a tool for community-based, ethical entrepreneurship:

• It is about building trust.
• It is about telling your story.
• It is about creating value for people who share your values.

You could have the best product in the world, but if no one knows about it, you won’t make a sale. Marketing bridges that gap.

Key Definitions:

• Marketing: the act of communicating your value proposition to a targeted audience.
• Promotion: the specific ways you deliver your message to generate interest.
• Sales: the process of converting interest into revenue.