This lesson helps learners understand their current business reality so they can plan operations that are realistic, achievable, and aligned with their capacity.

SWOT is used here not as a theory exercise, but as a practical planning tool.

Learning Objectives

By the end of this lesson, learners will be able to:

• Understand the four components of a SWOT analysis
• Distinguish between internal and external factors
• Conduct a simple SWOT analysis for their business
• Use SWOT insights to inform operational priorities

Why This Lesson Matters

Many founders plan based on:

• What they wish they had
• What they think they should be doing
• What others are doing

This often leads to:

• Overstretching time and money
• Poor execution
• Burnout

SWOT brings honesty into planning.

It helps answer:

• What can I realistically do right now?
• What do I need to improve or avoid?
• Where should I focus my limited resources?

Part 1: What Is a SWOT Analysis?

A SWOT analysis is a tool used to assess internal and external factors that affect your business operations.

Internal vs External

• Internal factors → Strengths & Weaknesses
  (skills, experience, resources, systems)
• External factors → Opportunities & Threats
  (market trends, competition, customer behaviour)

Part 2: SWOT Example – Artisan Coffee House

Business Idea: Small independent coffee shop

Part 3: Analysing Your SWOT for Action

SWOT becomes useful only when you act on it.

Ask the following questions: