Course Content
Introduction
0/4
Welcome
Share Your Business Evidence
Understanding Your Business Model
Induction Session
Marketing
0/6
Lesson 1: Introduction to Marketing
Lesson 2: Market Research & Customer Profiling
Lesson 3: The Marketing Mix (4Ps)
Lesson 4: Paid Advertising – Platforms, Costs and Practical Use
Marketing Quiz
Marketing Session Webinar
Sales
0/6
Lesson 1: Introduction to Sales
Lesson 2: Lead Generation & Prospecting
Lesson 3: Sales Funnel, Pipeline & CRM
Lesson 4: Closing the Sale
Sales Quiz
00:01:00
Sales Session Webinar
Operational Planning
0/7
Lesson 1: Customer Pains & Gains
Lesson 2: SWOT Analysis
Lesson 3: Building Your Operational Plan
Lesson 4: Operational Risks
Lesson 5: Supply Chain Management
Operational Planning Quiz
Operational Planning Resources
AI & Digital Skills
0/5
Lesson 1: Digital Skills & Your Digital Presence
Lesson 2: Building Your Website
Lesson 3: Email Marketing
Lesson 4: AI for Startups – Productivity, Creativity & Growth
AI & Digital Skills Quiz
Business Compliance
0/7
Lesson 1: Understanding Business Compliance
Lesson 2: License & Regulation
Lesson 3: Business Insurance
Lesson 4: Health & Safety
Lesson 5: GDPR & Intellectual Property Rights
Lesson 6: Employing People
Business Compliance Quiz
Ethics & Impact
0/4
Lesson 1: Introduction to Ethics in Business
Lesson 2: Social Impact
Lesson 3: Work–Life Balance and Wellbeing
Ethics and Impact Quiz
Financial Planning
0/6
Lesson 1 – Understanding Revenue
Lesson 2 – Understanding Your Cost Structure
Lesson 3 – Budgeting for Start-ups
Lesson 4 – Break-even Analysis
Lesson 5 – Funding Options for Startups
Financial Planning Quiz
Business Registration
Self-Assessment & Taxation
0/4
Lesson 1 – Record Keeping & Financial Documents
Lesson 2 – Expenses
Lesson 3 – Self Assessment Process
Lesson 4 – Making Tax Digital (MTD)
Southwark Pioneers Fund: Launchpad

Exercise Files
Session 1 – Essential Marketing 2026.pdf
Size: 749.67 KB
Marketing Activity Sheet 2026.docx
Size: 24.38 KB
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